In the 2023/2024 harvest year, an impressive 180 million bags of green coffee were harvested, which equates to almost 10 billion kilograms of green coffee. These figures illustrate not only the popularity of the beverage, but also the fascinating journey that the coffee bean has made from the high-altitude regions of Ethiopia to our cups of coffee. The different regions of origin of coffee have a significant influence. Depending on this, the same coffee drinks can taste different. Over the centuries, coffee cultivation has developed into a globally valued product. The high quality of coffee is not only determined by the origin of the beans, but the variety, cultivation, processing method and roasting also play a decisive role.
According to the International Coffee Organization (ICO), over 2.5 billion people worldwide drink a cup of coffee every day. This shows that coffee is not only a luxury drink, but also plays an important role in the daily lives of many people. The largest consumers of coffee are countries such as the United States of America, Brazil and Germany, where coffee is seen as an indispensable element of culture and social life.
In addition, coffee cultivation is a major economic sector in many developing countries. An estimated 125 million people around the world are directly or indirectly involved in the coffee industry, from the small farmers who grow and harvest the beans to the baristas who prepare the finished beverages.
The diversity of coffee varieties and preparation methods, which are characterized by a wide range of aromas and tastes, has led to coffee becoming a true cultural asset. Whether enjoying a strong espresso in a café or a cozy get-together at home with a cup of filter coffee - coffee cultivation is not only important for the economy, but also connects people all over the world. Coffee is no longer just a drink, but a global symbol of community, hospitality and enjoyment.